Athleyv is a growth-marketing agency for health, wellness, fitness, and human performance brands that fixes your unit economics.
Scale Your Health, Fitness or Human Performance Brand Without Burning Your Margins
You’re growing top-line revenue and still losing money.
Rising ad costs. Broken payback windows. Churn eating your margins. Worse yet, CAC, CLTV, and the economics of your business are unknown.
Stop the Cash Leak
Find exactly where your ad spend is losing money.
Find exactly where your ad spend is losing money.
Scale With Discipline
Grow revenue without wrecking your margins.
Grow revenue without wrecking your margins.
Built for HFP Brands
A growth partner who actually knows this industry.
A growth partner who actually knows this industry.
Trusted By These Top Brands
You’re Not Wrong to Expect More From Your Marketing Partnership
We know what it’s like to compete in this space. It’s high stakes. It moves fast. And most agencies don’t understand it.
That’s why founder Josh Claflin, a former D1 swimmer, competitive triathlete, and 25-year DTC veteran, built the Athletyv Growth System™.
We combine elite athletic discipline, real authority in the performance community, and decades of hard-earned knowledge of unit economics. Our job: help health and performance brands scale past $1–3M+ the right way.
Here’s How We Fix Your Numbers and Scale Your Brand
STEP ONE
Growth Audit
STEP TWO
Deploy the System
STEP THREE
Scale Profitably
We look at your AOV, contribution margin, payback window, and messaging. We find exactly where you’re losing cash.
We roll out the Athletyv Growth System™. StoryBrand messaging. Zero-party Data capture. Performance ads. Retention flows that keep customers coming back.
Your acquisition costs drop. Your customer value goes up. Your margins finally turn positive — and stay that way.
ATHLETYV is a growth marketing agency built for health, fitness, and human performance brands. We help founders scale past six and seven figures — without sacrificing margin for growth. Our approach blends StoryBrand messaging, direct-response marketing, community activation, and real human performance authority. The result: a growth engine built for our industry, not a generic playbook.
ATHLETYV GROWTH SYSTEM OFFERS
StoryBrand™ Messaging
Meta & Google Ads
Email & SMS Retention Flows
Shopify Ecommerce Build & CRO
Creative that Converts
Photo & Video Production
CAC, CLV, Unit Economics Analysis & Reporting
Community Activation
AEO/SEO
ATHLETYV GROWTH SYSTEM OFFERS
StoryBrand™ Messaging
Meta & Google Ads
Email & SMS Retention Flows
Shopify Ecommerce Build & CRO
Creative that Converts
Photo & Video Production
CAC, CLV, Unit Economics Reporting
Community Activation
AEO/SEO
What Business Owners Say…
”Josh was the first person I met with when I first started my company 11 years ago. I can't put in words how valuable he has been to me and my team over the years. He helped us initially name our products (including him coming up with the name Momentum Weight Loss System, which we eventually sold the trademark to Weight Watchers for $250,000) and helped us land a partnership with the 4th largest US insurance company. He flat-out over-delivers in every way! Without Josh my company would be a shadow of itself. To call him brilliant, valuable and a tremendous resource would be an understatement.
Jonathan RocheCEO, Breakthrough Health
”After creating a website for our new fitness business, my husband and I did not feel our messaging was clear. When looking into marketing guidance, it was important to find someone who would not only streamline our message, but give us long term strategies. Josh gave us a simple framework to focus on our customers' pain points and how we solve them, which allowed us to reconstruct our website and gain clarity on steps to take as we move forward with new clients.
Nicole GendelOwner, Sense Movement
”Josh was instrumental in guiding us through the StoryBrand process and ultimately unlocking our voice and confidence. I couldn't imagine trying to do this on our own.
Phillip SimpsonOwner, Serva Security
Stop Burning Ad Spend on Metrics That Don’t Matter
Generalist agencies will keep selling you vanity numbers. Instead, build a growth engine that turns every dollar into a more measurable and predictable profitability.
